Episode 26

full
Published on:

11th Oct 2022

Jackie Bebenroth | The Power of Aligning Your Business with Your Passion

On today's episode of High Growth Founders, Kasey chats with Jackie Bebenroth, founder and Principal of Muse. With 25 years of marketing experience, Jackie founded Muse, a branding and content marketing agency that works with innovative leaders in the food and wellness industries.

Jackie will share her acquisition story, how she negotiated back the rights to her company, and what she took away from the experience.


She will also talk about her passion for branding and why she started Muse.


You'll discover what it takes for a company to truly present itself as authentic.


Jackie will discuss why change is cyclical and not linear.


Jackie will also reveal her #1 resource for founders.


Join Kasey and Jackie for an inspiring conversation about aligning your business with your passion, branding, and value-based pricing.


Enjoy!


What You Will Learn in this Show:

  • A look into Jackie's company, Muse, including their philosophy. 
  • Why change is cyclical, not linear.
  • The power of integrating your business with your passion.
  • Why do you need to stop hourly pricing for your business? 
  • The importance of surrounding yourself with people who are ahead of you. 
  • And so much more...


Resources:

Kasey Jones LinkedIn

Newsletter (newsletter.highgrowthfounders.com)

You Are a Badass at Making Money: Jen Sincero

Muse (museheadquarters.com) | | Jackie Bebenroth LinkedIn

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About the Podcast

High Growth Founders
This is the High Growth Founders Podcast, where we give you unfiltered truth and ideas about accelerating the growth of your start-up and becoming the founder you were born to be. No fluff, no games, just straight to business.

Your host is Kasey Jones. Throughout her career as a coach, consultant, advisor, and mentor she has worked with hundreds of founders on their go-to-market strategy, building an authentic personal brand, and growing as a leader.

This show is dedicated to helping founders accelerate growth. Period.
https://abetterjones.com/

About your host

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Kasey Jones

Kasey Jones is a growth coach, advisor, and strategist who has helped 100+ founders and their teams accelerate revenue growth and leadership development. She is also a content creator sharing her hard-won growth lessons and personal journey through her High Growth Founders podcast and newsletter and across TikTok, Instagram, Twitter, and Linkedin.