Episode 2

Published on:

10th May 2022

7 Startup Messaging Mistakes You Don't Want to Make

In today's episode of High Growth Founders, Kasey talks about the seven extremely common mistakes startups make when it comes to their messaging. In fact, more than 90% of founders fall victim to these mistakes.

She shares the biggest messaging hurdles every startup has to overcome in order to find traction with its target audience and set itself up for success.

You'll learn why and how to have conversations with your customers that go beyond talking about your product.

You'll discover if you need to do a complete overhaul of how you view your customers as well as your product.

You'll discover the reaction/outcome to expect from your ideal customer when you get your messaging right. 

Join Kasey Jones in this thought-provoking discussion!

You don't want to miss this!

What You'll Learn in this Show:

  • Why your messaging is so important and how to make it more clear and compelling
  • The wrong assumptions founders make on who their ideal customer truly is and what they care about.
  • The No. 1 messaging mistake companies make on their websites will more often than not turn off the customer.
  • The critical elements every messaging strategy should have, especially in the early days of a startup.
  • And so much moreā€¦


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About the Podcast

High Growth Founders
This is the High Growth Founders Podcast, where we give you unfiltered truth and ideas about accelerating the growth of your start-up and becoming the founder you were born to be. No fluff, no games, just straight to business.

Your host is Kasey Jones. Throughout her career as a coach, consultant, advisor, and mentor she has worked with hundreds of founders on their go-to-market strategy, building an authentic personal brand, and growing as a leader.

This show is dedicated to helping founders accelerate growth. Period.

About your host

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Kasey Jones

Kasey Jones is a growth coach, advisor, and strategist who has helped 100+ founders and their teams accelerate revenue growth and leadership development. She is also a content creator sharing her hard-won growth lessons and personal journey through her High Growth Founders podcast and newsletter and across TikTok, Instagram, Twitter, and Linkedin.