Episode 4

Published on:

17th May 2022

Startup Growth Scam

In today's episode of High Growth Founders, Kasey talks about an extremely misleading growth hack that’s prevalent in the startup space, why you need to avoid it and what to do instead. This is the most common (also the most tempting) 'growth hack' almost every startup founder or entrepreneur has fallen victim to.

You'll learn how social media and the media, in general, have fueled this nonsensical growth hack.

You'll learn why focusing too much on quick wins, or sporadic cases of rapid growth can become detrimental to your business's growth as a whole.

You'll discover fundamental and actionable steps you can take in your business that will lead to incremental and sustainable growth over time.

Join Kasey Jones on this eye-opening discussion!


What You'll Learn in this Show:

  • The #1 growth scam in the startup world, the different forms it takes and why it's so easy to fall for it.
  • The power of consistency and why it's an antidote to this widespread deception.
  • How to shift your marketing strategy beyond random experimentation and gain a clear understanding of what works or doesn't and why.
  • Why turning down business might be the key to long-lasting growth and how startup founders can overcome this fear and embrace the concept of 'less is more'. 
  • And so much more…


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About the Podcast

High Growth Founders
This is the High Growth Founders Podcast, where we give you unfiltered truth and ideas about accelerating the growth of your start-up and becoming the founder you were born to be. No fluff, no games, just straight to business.

Your host is Kasey Jones. Throughout her career as a coach, consultant, advisor, and mentor she has worked with hundreds of founders on their go-to-market strategy, building an authentic personal brand, and growing as a leader.

This show is dedicated to helping founders accelerate growth. Period.

About your host

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Kasey Jones

Kasey Jones is a growth coach, advisor, and strategist who has helped 100+ founders and their teams accelerate revenue growth and leadership development. She is also a content creator sharing her hard-won growth lessons and personal journey through her High Growth Founders podcast and newsletter and across TikTok, Instagram, Twitter, and Linkedin.